Invisible brands die. Unforgettable brands dominate. We make you unforgettable.
Love & Logic
We help you punch above your weight. Effective brands don’t need to be the biggest, they need to be impossible to ignore.
Latest/greatest
View all workToucan International – Visual Identity
A playful identity for a search agency that helps brand dominate their competition.
A brand refresh for a much-loved local coffee spot, staying true to its roots.
Looking at things from a different angle.
No icing. All cake.
We work with ambitious founders, CMOs and marketing teams who know the truth: branding isn’t the icing, it’s the whole damn cake.
Collaborative agency model
Founded by Angela Roche and built on one belief: the right team changes everything. We bring together strategists, designers, animators and copywriters who share one obsession: creating work that’s impossible to ignore.
Love & Logic works differently. Instead of a traditional agency structure, our collaborative model means you get to work with the cream of the crop for your specific challenge, not whoever happens to be available. Only senior experts from our trusted network. The same proven specialists we collaborate with again and again.
Founded in Manchester, working with brands and creative talent worldwide.
Name drops
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
Made with Love & Logic. Founded in Manchester, working worldwide.
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Flexibility, creativity, and patience
"My colleagues and I at the Centre for Appearance Research at the University of the West of England worked closely with Angela to create an animated summary of one of our research projects, and we couldn’t be happier with the final product. She was amiable, professional, and understood the importance of creating a short video that non-academics would understand and be interested in. We would welcome the opportunity to work with her again - thank you, Angela!"
Sharon Haywood
Centre for Appearance Research
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Accommodating, flexible and full of creativity
"I had the pleasure of working with Angela on an animation for a mental health campaign. She was really easy to work with, accommodating, flexible and full of creativity. Even though the project had numerous stakeholders sharing their varying thoughts throughout and it was a tricky brief to pull off - she still managed to accommodate people's ideas but not lose the heart of the animation. We were so pleased with the result!"
Daisy Armitage
McPin Foundation
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Talented animator
"I worked with Angela of Love & Logic Studio on a series of 5 animation films to showcase our research projects. Angela was so skilled at summarising complicated research concepts/findings and making them more accessible to a general audience. We worked collaboratively on the series and I learned so much about the creative process. Every film in the series looks so slick and professional. I will definitely be recommending Love & Logic Studio for future projects and to other people looking for a talented animator!"
Sui-Mee Michelle Chan
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Fantastic.
"We have been working with Ange at Love & Logic for some 6 months supporting our campaign #mentalhealthresearchmatters and she has produced an animation and infographics. Fantastic. So easy to work with and such brilliant designs. Thank you."
Vanessa Pinfold
Mcpin Foundation
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100% recommend working with her!
"Angela worked with us to create a short animation that explained how The Big Life group worked. The final product is fantastic, but just as importantly, throughout the process, Angela immersed herself in the way we work, was able to translate what we told her into something really accessible, and make sure that the project stayed on track and focused on our goals. We would 100% recommend working with her!"
George Wright
The Big Life Group
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Fantastic animations
"Angela created some fantastic animations and infographics helping us make a complex subject accessible and easily understandable. She’s also lovely to work with - really responsive and flexible making the creative process easy!"
Samantha Nicol
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Super skilled
"I worked with Angela on a short animation and was more than happy with what she created for us! From start to finish, she has been incredibly professional, accommodating and quick. Not to mention she is super skilled at what she does! I would happily recommend Love & Logic to anyone looking for talent to help in a creative / design project."
Enrique McCoy
DART
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Brilliant creative partners
"Love and Logic were brilliant creative partners for my team in creating a really engaging animation to complement a big piece of scientific work we had completed. The animation captured the key findings of our years of scientific work in an eye-catching 2 minute video. Angela was a pro to deal with, full of great advice and thoughtful suggestions, and executed everything to a very high standard - I'm looking forward to working with her again."
Ian Kelleher
University College Dublin
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Delighted with the animation
"We commissioned Love & Logic to help us share our research findings on children and young people's mental health services in an engaging and accessible format. We are absolutely delighted with the animation and it has been a pleasure to work with Angela from start to finish."
Claire Fraser
University of Manchester
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Incredibly responsive
"I would highly recommend working with Love & Logic. I used them to develop and design a fantastic infographic for my work. Angela was great to work with, she presented us with a range of designs and templates to work with, turned around the work very quickly and was incredibly responsive to our many requests and queries. I would definitely work with them again."
Kylee Trevillion
Kings College London
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Priceless!
"Marketing visuals are critical, and Love and Logic is an amazing resource. As a global nonprofit, it is critical those we work with not only hear our needs, but also truly understand them well. Appropriate, targeted visuals are critical to clarify our message to both the women we serve and our supporters. I can't thank Angela enough for her on-going efforts to shine a light-priceless!"
Sherrie Palm
APOPS
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Extremely professional
"Our team at the University of Oxford worked with Angela from Love & Logic on producing several infographics and animations for a research project on child and adolescent mental health. Angela is extremely professional and great to work with and we are thrilled with the final products."
Holly Bear
University of Oxford