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Brand Identity

Insights and opinions from my head and my heart.

Lots of open tins of paint of all different colours next to each other.

Colour – Getting It Right for Your Brand

Branding , Colour

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An image of multiple packed consumer good generated by Midjourney text-prompt-based artificial intelligence image generator. The image looks painted and shows products such as wine, cat food, biscuits and tea.

Getting The Packaging Right For Your Product

Packaging

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Bokeh photo

How to make your charity a lifestyle choice – 10 golden rules to making your brand shine

Charities

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Brand architecture diagram with the core brand at the top, branching out to 3 sub-brands underneath.

Brand Architecture: Why Build It?

Brand architecture , Branding

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Animated Gif with text reading 'choosing the right typeface for your project'. The word 'typeface' changes between different typefaces at the same time as the background changes between the colours of blur, pink, yellow and green.

How to Select the Right Typeface for Your Project

Branding , Typography

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