Application

Application

Now you have your strategic, shiny new brand it’s time to apply it across all touch points.

This means taking the elements that define your brand—logos, colour schemes, typography, imagery, tone of voice—and applying them uniformly across various platforms and materials. Whether it’s your website, social media, packaging, signage, or even employee uniforms, brand application ensures that every interaction your audience has with your brand feels cohesive and recognisable.

This consistency builds brand recognition, trust, and loyalty, making your brand memorable and impactful in the marketplace.

 

Back to Brand Identity

Brand launch

This could be as simple as updating your website, social media templates and email signatures or as extensive as a large-scale rollout across stores, transport decals and uniforms, requiring meticulous planning.

For larger organisations, starting with an internal launch is a smart move. It’s an ideal way to get everyone aligned, address any potential challenges early, and fully immerse the entire team in your brand’s story.

A new brand identity is a perfect opportunity for publicity, so don’t forget to leverage this moment to generate buzz and excitement around your brand.