Brand strategy
The heart and soul of your brand.
Revealing your brand DNA
Strategy underpins all branding and marketing efforts and sets the stage for your brand voice, visual identity (what I do), marketing, business decisions, culture and hiring practices.
Strategy connects your ‘What’ with your ‘Why’ and articulates what makes you different. It communicates what you stand for and identifies who you’re speaking to.
It’s already there, it just needs revealing and defining.
An authentic identity rooted in core values, helps forge emotional connections with your customers. Whether you’re big or small, speaking to consumers or B2B — it’s branding that give you the edge.
A brand strategy shouldn’t be complex. Effective strategies are clear, simple, communicated — and lived by your organisation.
Brand strategy FAQ
Do you offer brand strategy?
I offer a basic brand strategy package, but for those serious about diving deeper into brand strategy, I team up with my expert brand strategy partner.
How does branding benefit my business?
Effective branding helps differentiate your business from competitors, builds recognition and trust with your audience, and creates a cohesive and professional image that can drive customer loyalty and business growth.
Do you collaborate with other designers and creatives?
Yep, it depends on the project. Sometimes I work independently or other times I might bring in talented collaborators from my go-to team of designers, voiceover artists, illustrators, and animators.
What other services do you offer?
I specialise in branding and animation and I also provide complementary services such design & illustration and creative social content.