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Charity Branding Brand identities for charities and non-profits made with love and logic.

Showreel mobile poster design agency manchester

Art & science

In a world where causes compete for attention, a strong brand helps your charity stand out and connect with hearts and minds. Charity branding is about more than looking good — it’s telling your story, building trust, and inspiring action.

With the right brand identity your charity won’t just raise awareness — it will spark action.

Selected charity branding projects

Mental Health Research UK

A transformational brand for a impactful charity.

Pharmacist Support Rebrand

A brand refresh to better support pharmacists with an updated strategy.

Octagon Theatre Rebrand

An extraordinary yet down to earth brand for a one-of-a-kind Northern theatre.

Infographic depicting Greater Manchester region and the smart energy system

Greater Manchester Local Energy Markets

Helping to educate Manchester on the big changes to reach carbon neutral.

Why invest in your charity’s brand?

A strong brand allows your supporters (and potential donors) to quickly connect with your cause through positive associations.

The more recognisable and memorable your charity is, the more naturally people are drawn to support you — meaning less effort is needed to attract attention.

Distinctiveness and authenticity are key.

When a brand builds positive associations around a set of values, it allows people to instantly understand your mission, making it easier for supporters to recognise, remember and champion your cause.

If a brand stands for something to its supporters and internal stakeholders (and charities clearly do), it makes decision making easier.

Charity, non-profit and social enterprise clients

Pharmacist Support logo
Mental Health Research UK logo
Barnardo's logo
McPin Foundation logo
Change your perspective logo
The Biglife Group logo
Join Dementia Research logo
Geoffrey Jefferson Brain Research Centre logo

From the horses mouth

  • Smooth and efficient

    "It was an absolute pleasure working Angela. Her communication was consistently clear and timely, making the entire process smooth and efficient. Angela listened to our feedback and was always open to making adjustments and offering alternative suggestions. Highly recommend!"

    Rebecca Shuai, Attensi Attensi logo
    View review on Google
  • Better than I could have expected

    "Worked with Love & Logic to set up branding for a business after leaving a career in education. Angela completely understood my needs and was flexible with what I wanted on this new venture. The work produced was better than I could have expected and has really helped me to start effectively in my new life!"

    Janice Allen, The Education Community Partnership
    View review on Google
  • An extension of our team!

    "Our charity has worked with Angela at Love & Logic for around 10 years now. During this time she has led on our brand refresh, and helped us develop a range of marketing and events materials – from the more formal annual reviews and reports right through to creative events and fundraising materials and props!

    Angela is reliable, responsive and creative – she has never let us down and is an absolute joy to work with. Love&Logic has very much become an extension of our marketing team!"

    Kate Westbrook, Pharmacist Support Pharmacist Support logo
    See review on Google
  • Fantastic.

    "We have been working with Ange at Love & Logic for some 6 months supporting our campaign #mentalhealthresearchmatters and she has produced an animation and infographics. Fantastic. So easy to work with and such brilliant designs. Thank you."

    Vanessa Pinfold, Mcpin Foundation McPin Foundation logo
    View review on Google
  • Flexibility, creativity, and patience

    "My colleagues and I at the Centre for Appearance Research at the University of the West of England worked closely with Angela to create an animated summary of one of our research projects, and we couldn’t be happier with the final product. She was amiable, professional, and understood the importance of creating a short video that non-academics would understand and be interested in. We would welcome the opportunity to work with her again - thank you, Angela!"

    Sharon Haywood, Centre for Appearance Research
    View review on Google
  • Priceless!

    "Marketing visuals are critical, and Love and Logic is an amazing resource. As a global nonprofit, it is critical those we work with not only hear our needs, but also truly understand them well. Appropriate, targeted visuals are critical to clarify our message to both the women we serve and our supporters. I can't thank Angela enough for her on-going efforts to shine a light-priceless!"

    Sherrie Palm, APOPS
    View review on Google
  • An outstanding job

    I highly recommend Angela from Love and Logic. She is very professional and kind. I reached out to her to design a toolkit for teachers aimed at raising awareness about dyslexia and creating a supportive learning environment for students with dyslexia. Angela responded promptly and did an outstanding job in designing the toolkit. Impressively, she offered me a significant discount when she learned about the project. I deeply appreciate her generosity. Thank you, Angela!

    Georgina Nnamani, Postgrad, University of Manchester
    View review on Google

Looking to transform your brand?

Start your project

Why does my charity need strong branding?

Branding helps your charity stand out in a crowded space, making your cause recognisable and memorable. It also builds trust and emotional connection with your supporters, which leads to more engagement and donations.

How much does charity branding cost?

Costs depend on the scope of work, such as whether you're looking for a complete rebrand or specific assets. We’ll discuss your needs and provide a detailed quote that works with your charity’s budget.

Do you design accessible charity branding?

Yes, your charity's branding will be crafted in line with Web Content Accessibility Guidelines (WCAG) 2.1. The brand guidelines will include clear instructions on how to apply the new branding to ensure accessibility for all.

Can you update or refresh my existing brand?

Absolutely! I can help refresh your existing brand to better align with your current goals, market position, and audience preferences.

How long does it take to complete a branding project?

The timeline for a branding project can vary depending on the scope, complexity and client response rates. Typically, a full branding project takes 6-12 weeks from initial consultation to final delivery.

Will I receive brand guidelines?

Yes, I provide comprehensive brand guidelines that detail how to use your new visual identity, including logo usage, colour palettes, typography, and other brand elements.

What branding services do you offer?

I offer a comprehensive range of branding services, including brand strategy, logo design, visual identity development, brand guidelines, and brand refresh.

What is the process for starting a branding project?

We start with an initial consultation to understand your company, business, goals, and vision. From there, I provide a proposal outlining the scope, timeline, and cost. Once approved, we move through the stages of discovery, strategy, design, and implementation. Drop me a line to receive my branding process guide.

Do you offer brand strategy?

I offer a basic brand strategy package, but for those serious about diving deeper into brand strategy, I team up with my expert brand strategy partner.